Media Literacy Audit: Media literacy of UK adults from ethnic minority groups

Ethnic minority groups continue to lead the way on digital device take-up and use

Ethnic minority groups are at the forefront of digital communications in the UK, with high levels of mobile phone, internet and multichannel television take-up. But, despite this, many people from ethnic minority groups lack confidence finding content online and are concerned about content delivered on digital communications, new research from Ofcom reveals.

Ofcom’s media literacy audit of UK adults from ethnic minority groups draws on quantitative research from the four largest ethnic minority groups in the UK : Indians, Pakistanis, Black Caribbeans and Black Africans. The audit provides a rich picture of the different elements of media literacy across television, radio, the internet and mobile phones amongst ethnic minority groups.

More information:
http://www.ofcom.org.uk/media/news/2008/09/nr_20080915

Report available here:
http://www.ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/ml_emg08/